How to Avoid Getting Scammed In Crypto

Lessons learned from Kim Kardashian, EthereumMax and the rise of “influencer crypto”

Tom Mitchelhill
5 min readDec 28, 2021

On Monday June 14, 2021, Kim Kardashian joined the long list of celebrities to brazenly shill a shitcoin called ‘EthereumMax’.

Don’t let the name fool you.

This coin had literally nothing to do with Ethereum.

It’s creators simply used a bigger name to mooch credibility and brand recognition at a glance — a common tactic used by pump & dumpers. By sticking a viral event or another popular cryptocurrency in the name of their token, shitcoin creators increase their chances of capturing the hard-earned cash of FOMO-fuelled investors (see: Squid Game Token)

So, what happened to EthereumMax? And how can investors use the following story to avoid getting scammed in the Wild West of crypto?

EthereumMax (EMAX): A Brief History

EthereumMax grabbed international headlines after Kim Kardashian posted a carefully worded Instagram story, saying that her “friends” had just told her about a community-oriented token called EthereumMax, complete with the hashtags: #ad & #disrupthistory.

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